And perhaps here lies this record’s secret of success. For the 40 minutes of the album’s playtime a listener will hardly ever feel neither discomfort nor tension, he would rather feel a desire to find a cozy place somewhere on a summer porch to watch the sunset from there. All the tracks are played in a pretty slow tempo and Colbie periodically goes down to singing against regular acoustic strumming. The album consists mostly of half-ballad songs and has that characteristic romantic atmosphere. Everything sounds quite familiar and comes in very easily. That are lots of acoustic guitars and backing vocals, a little bit watered down melodies and a soft, pop rock rhythm section. Colbie sings simple and unpretentious songs in the vein of American folk rock. Coco as such is a pretty light and pleasant record. So let’s try to depart from discussing Colbie Caillat in terms of popularity and estimate her album in terms of its artistic merits. MySpace is undeniably powerful media tool but there exist thousands of other artists who also have profiles and their songs there. However, it is worth admitting that Colbie Caillat’s success depended completely on the power of music behind her. And there surely will be comments with a good share of irony and even distrust among all the others opinions concerning this occasion and this is quite normal. Power of musicĪny story of “from rags to riches” type may produce a pretty ambiguous reaction from a common person. Sounds impressive, right? And of course she also has her debut album Coco ready. Her profile has been visited over 3 million times, and her tracks have more than l0 million plays. Her number of friends swelled to more than 100,000. It is rumored that she became one of the top female artists on MySpace only four months after she uploaded her songs. The name of a new network sensation is Colbie Caillat. One doesn’t have to look far for examples. And as far as MySpace career phenomenon is experiencing its early days we all can be witnesses of the milestone events taking place in this sphere.

Their stories are always the same: she (they are mostly females for some reason) uploads her tracks on her page and 6-12 months later is having a record deal from a major label. It sounds like a fiction of course but let’s face the truth – MySpace stars are not few and far between already. Nice! Now you can dismiss a couple of employees who were responsible for new bands and save some money on salaries. No more live shows combing and demo tapes routine simply feel the audience’s pulse by a number of virtual friends, you don’t even have to count them - information comes automatically. MySpace may become a great tool for a “next big thing” search and labels should definitely appreciate it.

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